The way people will use WhatsApp as a marketing tool in 2025 will differ from how most people currently think of it, (as a chat platform) as an excellent way to promote their business. The amount of users on WhatsApp today (over 2.8 billion) will continue to grow at a rapid rate, so it will become a great way for businesses to connect with customers in a very personal way that no other type of advertising will be able to do.
What is WhatsApp Marketing?
WhatsApp Marketing is defined as the use of WhatsApp to connect with customers through various forms of communication (fast, interactive, multimedia), not just by sending a one-time message or advertisement to a mass audience.
By using WhatsApp to Market, businesses can communicate between customers and themselves through a variety of ways. In this sense, WhatsApp serves as the basis for a complete ecosystem of chat automation, catalogs, payment systems, CRM Integration, and Advertising.
Why WhatsApp Marketing is Essential in 2025
- Wide reach and accessibility: WhatsApp is used throughout the world with over 180 countries supported. It also has many language options to support localized or global efforts.
- Higher rates of engagement: Messages sent via WhatsApp tend to be opened and clicked on at rates significantly higher than both email and traditional Social Media based advertising (as high as 98% open rates and between 45-60% click through rates).
- Conversational, personal communication: WhatsApp allows for conversation-like interactions with customers through emojis, voice notes, quick reply buttons, and the ability to get immediate response back enhances the relationship between the customer and the business.
- Cost-Effective & Scalable: WhatsApp provides scalable tools at a fraction of the cost compared to competing marketing channels. Whether you are a small business utilizing the free WhatsApp business app or a large corporation utilizing the WhatsApp API, you will find that WhatsApp provides the tools in a scalable manner at an affordable price.
How to Start: WhatsApp Business vs API
If you are just starting out or have a small business, you can utilize the Free WhatsApp Business App. The WhatsApp Business App will allow you to create a Business profile, use automated greetings and away messages, create and send Quick Reply messages to customers, and create a product catalogue.
For larger companies, the WhatsApp Business API is a better choice as it works in conjunction with a CRM system or third-party application like HubSpot, allows for bot automation, bulk messaging, multi-agent support, e-commerce integration, and helpdesk integration.
Your standard setup steps for the WhatsApp Business App will include creating a dedicated business phone number for communicating with customers; filling out a business profile with your logo, business hours, description, and website; setting up and enabling automated messages; creating a product catalogue (if you wish); and promoting your WhatsApp contact via your website, social media platforms, receipts, etc.
WhatsApp Business API
Content Types That Work
You do not have to use only plain text when communicating through WhatsApp; there are many types of content supported by WhatsApp, including:
- Images: product photos, graphics or other kinds of artistic media
- Video clips: demonstrate the use of products, testimonials from clients or promotional videos
- Voice Notes: Follow up personally
- Documents: invoices, brochures, catalogs, price lists
- Interactive Messages: use quick reply buttons, use product cards, use mini-forms to allow users to communicate with your business via WhatsApp.
A Brand today must market using WhatsApp; it is not an option anymore. Brands that incorporate personalization, automation(limited) and the human element will dominate. A good principle to follow is to start small, continue to add products/services gradually until you are at full capacity and always keep the human touch.
